I love Netflix! I put movies in a queue on their website they send me two at a time and each time I send one back, usually after a couple of days they send me a new one. Sometimes it takes me a week or two to watch a movie, but after that since I have the 2 at a time package I send the movie back if I have not watched it. Some Netflix users hold on to their movies for months. In fact so long that it would have been cheaper to buy a copy of the movie then to pay for the extra disc on Netflix.
Slate recently collected information from readers on what type of movies people held on to the longest from their Netflix queue (great article here). At the top of the list were Hotel Rwanda and Schindler’s List. Like many other movies at the top of the list they were highly acclaimed, but not bag of popcorn and a beer to forget about your tough day at work type movies.
The article is a good insight into the work of behavioral economics. Sometimes people are not good at judging what they want to do, but instead judge what they wish they wanted to do. The other thing is that depending on the day people’s taste change.
This also verifies the Stand Up Economists Principles of Economics that Choices are Bad and People are Stupid (nerdy econ types who haven't seen this watch here).