I like this quote as it applies to brand loyalty. There are very few brands I'm loyal too. In fact I can't think of any right now. One thing is with low cost items I can try a new one out if it's cheap. For high cost items the internet makes searching for reviews easy. In the information age, I wonder if loyalty is falling since people can research other options.
One type business I try to be loyal to is a local coffee shop. Loyalty should seem to increase for service oriented transactions that occur regularly. A renovated store front around the corner looks like it might be a coffee shop, will I stay loyal to the other one? I'm not sure.
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