Fairtrade Coffee Not Just From Mexico, but In Mexico
One of the things that suprised me about my trip to Mexico, is that a coffee cooperative had opened a new cafe in Oaxaca City. It is a ways away from the tourist district, so I'm not sure the market they are targeting, but there seems to be a growing demand for organic fairtrade coffee (mercado justo) in Mexico.
Below are pictures of the new cafe and an advertisement for fairtrade coffee. Perhaps even in Mexico, they want to help rural farms and drink organic coffee?