Thyme is cheap. Twenty five cents worth is plenty for a family of four.
Hang out at the market and watch people buy expensive fish, chicken or beef to cook for a family gathering. Amost no one is buying fresh herbs. What's that about?
From Seth Godin
Godin suggests that when people spend $10 on the meat for their meal they don't want to also spend an extra quarter to buy fresh herbs. This reminds me of a classic economics example that shows people are sometimes irrational. In short more people would drive across town to save $5 on a $10 calculator than save $5 on $100 stereo even if they planned to buy both. The person should be indifferent, but our brains likes to save more on the cheap items.
I think one thing Godin misses is that fresh herbs are usually sold in packages that cost about $2. This makes it hard to spend just 20 cents on thyme for one meal.
An alternative, which my wife and I do is grow your own herbs at home.