One good benefit is that TVs tend to reduce population growth, too bad retirees will be the first to receive the TV. Of course Kirchner is probably thinking more the handouts will help her get votes. This has worked in several Latin American Countries as popular Conditional Cash Transfer programs that pay money to mothers to send their kids to school and go in for health check ups have helped incumbents grow their support in Brazil and Mexico.
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Unfortunately, this isn't too far afield from a similar policy we enacted in the US several years back during the DTV transition, a policy memorably dubbed "No Couch Potato Left Behind" by George F. Will: http://www.washingtonpost.com/wp-dyn/content/article/2005/12/07/AR2005120701891.html.
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