Yesterday Google announced it would work on increasing the amount alternative energy it would use (link). The company is investing “hundreds of millions” of dollars in working on technologies, particularly solar, that will be more cost effective than coal. Google will work on the project mainly in California, which is the place for solar technology as it is sunny and offers tax rebates to those who install solar.
This raises some interesting questions, is this something smart for Google, can an internet company branch out into energy technology?
Should the government offer incentives or help for such a bold initiative? If Google can find technologies that work for its business, then those technologies could be implemented throughout the grid.